Friarwood Fine Wines is an independent, family-run wine merchant with an exclusive selection of wines and a personalised approach to both wholesale and retail. We currently have two locations, one in Parsons Green, and the other in Wimbledon Village. Our clientele ranges from the middle to upper class and we are well known in the area for providing high-quality wines. We use an integrated communications strategy online. We operate a website with an online store and send out a newsletter twice a month.